This session introduces participants to the true pricing methodology and showcases examples of true pricing applications.
The true price entails the market price plus the (hidden) social and environmental costs of a product. The objective of true pricing is not to make products more expensive, but to create transparency that enables value chain actors to structurally decrease social and environmental damages in the value chain.
What to expect:
A dynamic introduction to True Pricing and how it works
Interactive insights into calculating and monetizing social and environmental costs
Examples of application potential, including work by the Netherlands Food Partnership, ILRI Ethiopia, and True Price Foundation to formulate recommendations for Ethiopia's National Food System Pathway, based on the results of true price calculations
A first look at pioneering research by GAIN, Netherlands Food Partnership, True Price Foundation, and Access to Nutrition Initiative on quantifying and monetizing health costs at the food basket level
Join us to learn about the science behind true pricing and discover its power as a roadmap for healthy, affordable and sustainable food for all.